Transform your menu into a profit-making tool

The Menu Engineering Kit is the complete digital package for chefs and restaurateurs who want to apply the Kasavana & Smith matrix to their menu, optimize costs, and maximize the profitability of each dish.

What's included in the kit:

• Excel Software for Menu Engineering – A ready-to-use tool to classify your dishes into the 4 matrix categories (Stars, Plowhorses, Puzzles, Dogs) with automatic popularity and contribution margin calculations.
• Operational User Guide – A comprehensive manual with theoretical concepts on the Kasavana & Smith matrix: how it works, how to interpret the results, and how to make strategic menu decisions.
• Recipe Book with 4 complete low-cost dishes – Four dishes with professional recipes and a draft food cost already calculated, designed to demonstrate how to create profitable dishes without sacrificing quality.
• Case Study on an Engineered Menu – A real analysis of a menu restructured using the menu engineering methodology, with practical considerations on how to apply the same logic to your menu.

Who is this kit for?

Ideal for chefs, restaurant owners, food & beverage managers, and restaurant consultants who want to transition from an instinctive menu to a strategic, data-driven menu.

Digital product – immediate access after purchase.