{"product_id":"menu-engineering-kit-completo-ristoratori","title":"Menu Engineering","description":"\u003ch2 style=\"text-align: center;\"\u003eTransform your menu into a profit-making tool\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eThe \u003cstrong\u003eMenu Engineering Kit\u003c\/strong\u003e is the complete digital package for chefs and restaurateurs who want to apply the Kasavana \u0026amp; Smith matrix to their menu, optimize costs, and maximize the profitability of each dish.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eWhat's included in the kit:\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003eExcel Software for Menu Engineering\u003c\/strong\u003e – A ready-to-use tool to classify your dishes into the 4 matrix categories (Stars, Plowhorses, Puzzles, Dogs) with automatic popularity and contribution margin calculations.\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003eOperational User Guide\u003c\/strong\u003e – A comprehensive manual with theoretical concepts on the Kasavana \u0026amp; Smith matrix: how it works, how to interpret the results, and how to make strategic menu decisions.\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003eRecipe Book with 4 complete low-cost dishes\u003c\/strong\u003e – Four dishes with professional recipes and a draft food cost already calculated, designed to demonstrate how to create profitable dishes without sacrificing quality.\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003eCase Study on an Engineered Menu\u003c\/strong\u003e – A real analysis of a menu restructured using the menu engineering methodology, with practical considerations on how to apply the same logic to your menu.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003eWho is this kit for?\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eIdeal for chefs, restaurant owners, food \u0026amp; beverage managers, and restaurant consultants who want to transition from an instinctive menu to a strategic, data-driven menu.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product – immediate access after purchase.\u003c\/em\u003e\u003c\/p\u003e","brand":"FoodCost\u0026Co","offers":[{"title":"Italiano","offer_id":54150727205202,"sku":"FCC-ME-KIT-001","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Inglese","offer_id":54150727237970,"sku":"FCC-ME-KIT-002","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/0105\/3522\/files\/menu-engineering-8413077.png?v=1785638236","url":"https:\/\/www.foodcostco.it\/en\/products\/menu-engineering-complete-restaurateurs-kit","provider":"FoodCost\u0026Co","version":"1.0","type":"link"}